Our culture
Imagining jewelry whose beauty touches the heart, tells a story, travels and creates links: it is in this spirit of warm and joyful sharing that we welcome you in the universe of Selim Mouzannar
VIVE LA VIE !
Our passion for jewelry is intimately linked to the philosophy of life: dreaming without ever stopping. Our pieces reflect the idea that creating beautiful jewelry is a moral duty: optimism and non-violence are at the heart of our work. Like our founder, we believe that the beauty of our jewelry, through the emotion they convey, is a promise of happiness.
POWERFUL, TIMELESS & PEACEFUL
To walk into a Selim Mouzannar boutique is to discover, share, marvel, and joyously try-on exceptional pieces of jewelry among refined everyday jewels. Imagining jewels whose beauty can reach the heart by telling a story, traveling, and bonding. With this warm and joyful spirit of sharing we welcome you into the world of Selim Mouzannar.
OUR STORY
Where tradition and modernism meet
Creation should never stop.
A one-man bridge between East and West alone, this Franco-Lebanese jeweler first experienced the wonders of his profession in the bustling souks of pre-war Beirut. Coming from a dynasty of experts tracing back to the 19th century, Selim Mouzannar inherited a romantic penchant for Ottoman jewelry. He is passionate about so-called “semi-precious” stones first and foremost because he considers them to be fundamentally natural. Tanzanites, aquamarines, tourmalines, sapphires … These gemstones inspire his collections through their rarity and their incredible colors.
UNIQUE EXPERIENCE
After studying mineralogy in France and Belgium, he was hired by a large jewelry group to run its workshops in Saudi Arabia. He then left to live in Thailand where he led the life of stone-diggers in the ruby mines on the Burmese border. He was arrested there by a local militia on the Cambodian border and kept from this misadventure a political conscience which much later made, an activist of non-violence in Lebanon. It was in Beirut, his hometown, in the Achrafieh district, that Selim Mouzannar opened his first workshop, in 1993.