Our culture

Imagining jewelry whose beauty touches the heart, tells a story, travels and creates links: it is in this spirit of warm and joyful sharing that we welcome you in the universe of Selim Mouzannar

VIVE LA VIE !

Our passion for jewelry is intimately linked to the philosophy of life: dreaming without ever stopping. Our pieces reflect the idea that creating beautiful jewelry is a moral duty: optimism and non-violence are at the heart of our work. Like our founder, we believe that the beauty of our jewelry, through the emotion they convey, is a promise of happiness.

POWERFUL, TIMELESS & PEACEFUL

To walk into a Selim Mouzannar boutique is to discover, share, marvel, and joyously try-on exceptional pieces of jewelry among refined everyday jewels. Imagining jewels whose beauty can reach the heart by telling a story, traveling, and bonding. With this warm and joyful spirit of sharing we welcome you into the world of Selim Mouzannar.

OUR STORY

Where tradition and modernism meet

Creation should never stop.

A one-man bridge between East and West alone, this Franco-Lebanese jeweler first experienced the wonders of his profession in the bustling souks of pre-war Beirut. Coming from a dynasty of experts tracing back to the 19th century, Selim Mouzannar inherited a romantic penchant for Ottoman jewelry. He is passionate about so-called “semi-precious” stones first and foremost because he considers them to be fundamentally natural. Tanzanites, aquamarines, tourmalines, sapphires … These gemstones inspire his collections through their rarity and their incredible colors.

UNIQUE EXPERIENCE

After studying mineralogy in France and Belgium, he was hired by a large jewelry group to run its workshops in Saudi Arabia. He then left to live in Thailand where he led the life of stone-diggers in the ruby ​​mines on the Burmese border. He was arrested there by a local militia on the Cambodian border and kept from this misadventure a political conscience which much later made, an activist of non-violence in Lebanon. It was in Beirut, his hometown, in the Achrafieh district, that Selim Mouzannar opened his first workshop, in 1993.

OUR EXPERTISE

Technique and heritage

Multigenerational savoir-faire

The workshop is a real laboratory where traditions coexist with the most modern techniques of jewelry. Each part is entirely produced in the studio, from the prototype to the setting, then to the polishing. It is this mastery of the profession acquired over the years that marks the perfection of our pieces.

THE SKETCH

Everything begins with a croquis, where Selim Mouzannar illustrates the concept behind the piece and outlines its materials and shape. Beirut Rosettes are born from the subtle shine of rose gold and Old European Round and Old Pear Cut diamonds.

JEWELRY

The piece is created through metal forming: “planned, now wires and welds”.

THE CHOICE OF STONE

Each stone is rigorously selected for its size, brilliance, and color.

SETTING THE STONE

The stone is then gently embedded into the ring.

POLISHING

The polish reveals the vibrancy and sparkle of the jewel.


MAKING OF BEIRUT ROSACE RING

OUR GEMSTONES

Carefully selected natural gemstones

Our stones

It is in the solid expertise of the stone world that Selim Mouzannar, with his keen eye knows how to play with new colors and shapes, to create unique pieces of exceptional luminosity.

Diamond

The world’s love for diamonds started in India as early as the 4th century BC. By the 1400s they became fashionable accesories to Europe’s elite. Diamond’s splendor has been appreciated for centuries, but there was not much scientific knowledge about it before the twentieth century. Since then, diamond knowledge has grown steadily, with research by chemists, physicists, geologists, mineralogists, and oceanographers.

Diamond is the hardest material on earth and is the only gem made of a single element. Typically about 99.95% of carbon. It forms deep in the earth under extreme heat and pressure. Diamonds in the normal color range are colorless through light yellow and are described using the industry’s D-to-Z color-grading scale.

Birthstone for April and 60 th and 75th wedding anniversaries

SEE DIAMOND GEMS

Fancy color diamonds

While fancy color diamonds have traditionally been a small part of the diamond business, their popularity and availability have grown in the past several decades. Only one in 10,000 diamonds has a fancy color. The most well-known historical and current sources of fancy color diamonds are India, South Africa, and Australia. Other diamond mine locations, including Brazil, Venezuela, Guyana, and Indonesia, also produce fancy color diamonds. The 45.52-carat Fancy Deep grayish blue Hope Diamond is the world’s most famous gem.

Fancy color diamonds, on the other hand, are yellow and brown diamonds that exhibit color beyond the Z range, or diamonds that exhibit any other color face-up. These rare specimens come in every color of the spectrum, including, most importantly, blue, green, pink, and red. Large, vivid fancy color diamonds are extremely rare and very valuable.

Birthstone for April and 10 th and 60th wedding anniversaries

SEE FANCY COLOR DIAMOND GEMS

Ruby

Ruby is one of the most historically significant colored stones. The name ruby comes from the Latin word ruber which means red. It is a symbol of passion. In the ancient language of Sanskrit, ruby is called ratnaraj, or “king of precious stones.”

It is one variety of the corundum mineral species. Some of the most renowned rubies were formed in places like Myanmar, the Himalayas and northern Vietnam .

Birthstone for July and the gem for 15 th and 40 th anniversaries.

SEE RUBY GEMS

Sapphire

Traditionnaly sapphires symbolize nobilty, truth, sincerity and faithfulness. For centuries, blue sapphires have been associated with royalty and romance.

Sapphires are mostly known for being blue, however they come in almost every color such as violet, yellow, orange, green, purple and pink. They are a variety of the corundum family which rubies also belong to. Both blue and fancy sapphires come from a variety of exotic sources including Madagascar, Tanzania, Sri Lanka, Myanmar, and Australia.

Birthstone for September and the gem for 5th and 45th anniversaries

SEE SAPPHIRE GEMS

Emerald

The name emerald comes from the ancient Greek word for green, “smaragdus”. The first known emerald mines were in Egypt, dating from at least 330 BC into the 1700s. Cleopatra was known to adore Emeralds and used them in her royal adornments.

Emerald is the green to bluish green variety of Beryl.

Birthstone for May and gem for 20th and 35th wedding anniversaries.

SEE EMERALD GEMS

Aquamarine

The name “aquamarine” is derived from two Latin words: aqua, meaning “water,” and marina, meaning “of the sea”. It has been said that the mineral beryl gives the wearer protection against foes in battle or litigation. It makes the wearer unconquerable and amiable, and also quickens the intellect.

Aquamarine is the green-blue to blue variety of the mineral beryl. Aquamarine crystals are known to be large in size and relatively clean and well-formed, making them particularly valuable to collectors of mineral specimens.

SEE AQUAMARINE GEMS

Morganite

In the early 1900s, Morganite was named after J.P Morgan who was one of the biggest gem collectors back then.This gemstone is a variety of the Beryl family, which makes it the sister gem of Aquamarine and Emerald.

Morganite’s color is usually sublte pink and has a variety of tones. It was originally found in Madagascar. Nowaydays, it is mined in coutries like Brazil, Mozambique, Namibia and even the US.

SEE MORGANITE GEMS

Rhodolite - Garnet

Thousands of years ago, red garnet necklaces adorned the necks of Egypt’s pharaohs, and were entombed with their mummified corpses as prized possessions for the afterlife.

Garnets are a set of closely related minerals that form a group, resulting in gemstones in almost every color. With a rich palette of colors, red, green, orange, pinkish orange, deeply saturated purplish red, and even some blues. Red garnet is one of the most common and widespread of gems. Rhodolite is a beautiful purple-red garnet.

SEE RHODOLITE GEMS

Tsavorite - Garnet

Garnets are a set of closely related minerals that form a group, resulting in gemstones in almost every color. With a rich palette of colors, red, green, orange, pinkish orange, deeply saturated purplish red, and even some blues. Tsavorite is the green version of garnet.

SEE TSAVORITE GEMS

Tanzanite

Tanzanite is relatively new to the colored stone galaxy. As the most common story of the tanzanite mining boom goes, in 1967 a Masai tribesman stumbled upon a cluster of highly transparent, intense violet-to-blue crystals in Tanzania.

Tanzanite is the violet blue to blue violet variety of the mineral zoisite. It is mined commercially only in one area of the world: the Merelani Hills of Tanzania, which is where it gets its name.

SEE TANZANITE GEMS

Spinel

Spinel is a good candidate for the title of “History’s Most Underappreciated It has long been mistaken for ruby by emperors and monarchs. Many of the famous “rubies” of history were actually spinels. The famous 14th century Black Prince’s Ruby in the British Imperial Crown is actually a red spinel.

Spinel offers a range of hues, from orange to intense “stoplight” red, vibrant pink, and all shades of purple, blue, and violet through bluish green.

SEE SPINEL GEMS

Tourmaline

People have probably used tourmaline as a gem for centuries, but until the development of modern mineralogy, they identified it as some other stone (ruby, sapphire, emerald, and so forth) based on its coloring.

Tourmaline comes in a variety of different colors. In fact, it has one of the widest color range of any gems species.

SEE TOURMALINE GEMS

Hyacinth

Many scholars think the stone’s name comes from the Arabic word zarkun, meaning “cinnabar” or “vermilion.” Others believe the source is the Persian word zargun, or “gold colored.” Considering zircon’s color range, either derivation seems possible. Blue zircon was a particular favorite in Victorian times, when fine gems were often featured in English estate jewelry dating from the 1880s. Gemologist George Kunz—Tiffany’s famed gem buyer—was a notable zircon advocate. Zircon occurs in an array of colors. Its wide and varied palette of yellow, green, red, reddish brown, and blue hues makes it a favorite among collectors as well as informed consumers. Zircon found in Australia is the oldest mineral on earth: 4.4 billion years old.

SEE HYACINTH GEMS

EXPERTS IN THE FIELD

You can count on our knowledge in gemmology to ensure the best quality of stones in our jewels

CUSTOMER SERVICES

One year warranty and free repairs

ETHICALLY RESPONSIBLE

We use recycled gold

WORLDWIDE SHIPPING

Secure worldwide shipping and returns